A state which has remained under the shackles of rigid communist outlook in a state of non-development and degradation for 34 years, was desperately trying to break free. It embraced the ideology of a party which had no prior experience of governance, simply to give a chance to 'paribartan'.
When industries and corporations start afresh, after sustained periods of ordinary or sub-ordinary performance, they often do so by 're-branding' themselves which reflect their renewed intent towards achieving the vision set. This is done through re-naming (e.g.Infosys Technologies Ltd. to Infosys Ltd.) coupled with a new logo / brand image that speaks of its new strategic intent (e.g. Vodafone, Videocon, Tata .. the instances are countless).
But never before has such a dismal re-branding exercise been carried out as seen in the change of name from West Bengal to Poshchim Bongo. One of the key objectives for the state to re-brand itself was to rise up the ladder of the states, where it had been lying at the bottom for the last 64 years literally and in essence. The re-branding exercise was seen by many as a step towards new things to come, new aspirations to achieve and a new identity. Poschim Bongo has probably taken the hopes and aspirations of people far behind and has only achieved in climbing a few tired steps towards the top.
